How effective is thew combination of your main product and ancillary texts?
I think the combination of all my media work, final trailer, poster and my front cover work very well together.
As the Trailer creates a lot of uncertainty about the rest of the film. I found it important that the poster and magazine cover gave a little more away. In I am Legend the poster sets the scene very well and creates the scenario that the main character has been put into.
Even though the poster is a shot from the trailer and many of the subtexts have been said before, that as a combination could work very well. As a whole group of advertisement for my film would work well as targeting my audience.
As they are all a combination of dark colours with the text then grabbing your attention again. So the target audience will grab the attention of mostly males, and then they will understand a little more of the poster and then see many aspects which they could then further be used to make them more aware of the film.
The poster has the website of my film advertised which will then put them in the situation of being able to view the trailer.
Once they target audience view the trailer the ending will hopefully grab them and make them even more curious about the storyline of my film.
This is a massively important toll used by horror films. Making there target audience aware of the film, then with the uncertainly often associated with horror films making the audience very interested and then go and view the film, also telling there friends about it, making more people aware of it though social networking sites.
So overall I'm happy with the way all the aspects of my main product and ancillary text work together in complementing each other and then creating a lot of popularity about my film and my target audience.
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